Founder, EXFETCH · Digital Brand Infrastructure

I build the systems
franchise brands
run on.

I'm Fiona Flowers — solo founder of EXFETCH. I design and deliver complete digital brand builds, managed operations, and AI-powered support for QSR and franchise brands, end to end.

Book a Free 30-Min Call See My Work
4
Brand builds delivered
140+
Locations live online
1
Founder, start to finish
Fiona Flowers
Fiona Flowers
Founder & Digital Systems Architect
Toronto · London
CLIENT AUDIT SCORE 21 96 Before After my build The Real Pizza Company build
WHERE MY TIME GOES Brand Builds 55% Managed Services 30% AI OrderFlow R&D 15%
Companies I've Worked With
Recent work

Digital Brand Profiles,
built end to end.

Every build below was scoped, designed, and shipped by me — from the audit that found the gap to the production site that closed it.

Book a Free Call
21→96
Audit score
Live

The Real Pizza Company

Full multi-page rebuild covering every UK franchise location, with a built-in AI sales widget and a Managed Services add-on.

11 locations · 3-day delivery
View the build
23→87
Audit score
Live

Chicking UK

Location-page generator, a secure client handover portal, and the outreach system built to win the UK master franchisee.

25 locations · 8 portal sections
View the build
22→96
Audit score
Live

Morley's Chicken

Full brand audit, an interactive store locator across every UK site, and a founding-story timeline from 1985 to today.

106 locations mapped · Story rebuilt from 1985
View the build
Coming soon

AI OrderFlow

EXFETCH's AI Support & OrderFlow platform, a multilingual, voice-enabled support and ordering agent deploying serverless across unlimited locations. Available soon, first to Founding Program brands and clients.

9 languages · Voice input
Ask about early access
The Customer Journey

Brand consistency, with strategy.

Every build above is one person's end-to-end call, audit, design, strategy, and code, so the journey stays consistent from first click to checkout. See the live demos below, or watch the full walkthrough I put together on how I build one, start to finish.

See a full example walkthrough →
realpizza.exfetch.com
The Real Pizza Company preview
Screenshot — drop in
The Real Pizza Company
Live franchise build, 11 UK locations, full ordering and booking integration.
Preview the build →
morleys.exfetch.com
Morley's Chicken preview
Screenshot — drop in
Morley's Chicken
106-location build with interactive store locator and founding-story timeline.
Preview the build →
chickinguk.exfetch.com
Chicking UK preview
Screenshot — drop in
Chicking UK
25-location build with location-page generator and secure client handover portal.
Preview the build →
Introduction & Process
"The Gap Is Real"
Whether you're a brand sizing up EXFETCH, or reviewing my work as a candidate for a role, this is the fastest way to see how I actually work.
  • The full audit-to-build process, walked through on a real franchise brand, not a template demo
  • The gap between an existing site and a rebuild, scored side by side, 23/100 to 91/100
  • Everything one solo builder owns end to end: audit, design, copy, code, and delivery
  • No booking required to see the work, just the actual product, narrated
See the rest of the series →
About

I'm the solo founder of EXFETCH, based between Toronto and London — building Digital Brand Profiles, Managed Digital Operations, and the AI Support & OrderFlow product for QSR and franchise brands.

I'm planning a move to the UK for in-person AI installations and local marketing campaigns.

Digital Brand Profile
Full brand site, wireframe through launch — included at no build cost as part of Managed Services.
Managed Services
Flat monthly subscription that keeps every build hosted, secure, and current — no contract, cancel anytime.
AI OrderFlow
EXFETCH's AI-powered support and ordering widget, built specifically for franchise brands — not general-purpose AI.
Let’s talk about your brand
Fiona Flowers
Based
Toronto & London
Founded EXFETCH
2023
Brand builds delivered
4
Locations live online
140+
Why work with me

One founder.
No agency layers.

Direct, every time
You work with me from the first call to the final handoff — no account manager, no hand-off between teams.
Consistent by design
Every location page comes from the same shared design system — consistent across dozens of pages, fast to extend, built to launch in days.
Real timelines
A clear deliverable on a committed date — not a rolling engagement with no end in sight.
No build cost
Digital Brand Profile is included at no cost as part of Managed Services — one flat monthly rate, cancel anytime.
Book a free session

30 minutes.
A clear path forward.

Book a free 30-minute call to talk through your brand, your locations, and what I can build for you. No commitment, no pitch deck — just a focused conversation.

Book Free 30-Min Call Email hello@exfetch.com
hello@exfetch.com · 1 833 EXFETCH · Toronto · London